South Saint Paul’s Old Kaposia Supper Club experienced moderate success and profitability. However, the model was dated, demographics were changing, and local customers were ready for something new. The owner, aware of these challenges, was considering a new concept to increase traffic and improve profitability. Morrissey Hospitality was brought on as partner to help.
Morrissey Hospitality assessed the Old Kaposia Supper Club to identify a new concept. The Morrissey team thoroughly evaluated the South St. Paul community from an extensive demographic, geographic, and competitive set as part of our assessment to better determine its wants and needs. Morrissey developed meaningful ways to simplify operations, created better systems and standards for consistency and put new controls in place.
Our team implemented location positioning, marketing initiatives, social media, menu design, food photography, and packaging to create Stockyards Tavern and Grill. A new logo, interior refresh, a more compelling menu, and new equipment completed the process.
As the pandemic began to negatively affect indoor dining, Morrissey Hospitality identified new ways to expand delivery and takeaway dining. These efforts included sales strategy, technology updates, and updated food photography for the website, app, and menus. We also completed an expansion of our outdoor dining space, which opened in 2021. These strategies continue to boost revenues today, even as indoor dining returns.
Outcome & Benefits:
Morrissey Hospitality presented a specific set of recommendations for Stockyards Tavern & Grill to achieve success. Through combined efforts, Stockyards Tavern & Grill increased sales, improved cost of goods, created a more efficient labor model and provided memorable dining experiences for our guests. And, Stockyards owners later