
When it comes to the restaurant industry, two things are consistent:
- There’s always a new business idea, and
- The old model is never enough.
A Legacy Supper Club Ready for Reinvention
South Saint Paul’s Old Kaposia Supper Club experienced moderate success and profitability. But the model was dated, demographics were changing, and local customers were ready for something new. Aware of these challenges, the owner considered a new concept to increase traffic and improve profitability. Morrissey Hospitality was brought on as partner to help.
A Comprehensive Plan for Concept Renewal
In 2019, Morrissey Hospitality assessed the Old Kaposia Supper Club to identify a new concept. The Morrissey team thoroughly evaluated the South St. Paul community from an extensive demographic, geographic, and competitive set as part of our assessment to better determine its wants and needs. Morrissey developed meaningful ways to simplify operations, created better systems and standards for consistency, and put new controls in place.
Our team implemented location positioning, marketing initiatives, social media, menu design, food photography, and packaging to create Stockyards Tavern and Chophouse. A new logo, interior refresh, a more compelling menu, and new equipment completed the process.
As the pandemic began to negatively affect indoor dining, Morrissey Hospitality identified new ways to expand delivery and takeaway dining. These efforts included sales strategy, technology updates, and updated food photography for the website, apps, and menus. We also completed an expansion of our outdoor dining space, which opened in 2021. These strategies continue to boost revenues today, even as indoor dining returns.
A Revitalized Brand with a Bright Future
Morrissey Hospitality presented a specific set of recommendations for Stockyards Tavern & Chophouse to achieve success. Through combined efforts, Stockyards Tavern & Chophouse increased sales, improved cost of goods, created a more efficient labor model, and provided memorable dining experiences for our guests.
Services Provided:
Design & Build
- Packaging, technology updates, and on-premise expansion
- Interior refresh guidance and equipment recommendations
- Outdoor dining expansion strategy and implementation
Operations Management
- Comprehensive business and concept assessment
- Concept development and brand positioning
- Operational system and service model improvements
Culinary & Beverage Transformation
- Menu development, menu design, and food photography
Marketing & Promotions
- Market research, demographic study, and competitive analysis
- Marketing strategy, social media, and promotional activations