
This project was featured in FES Magazine. Read the full article here!
In 2024, The team at Dawn Manor set out to create a fully immersive dining destination in Wisconsin Dells, blending historic charm with the demands of modern, high-volume service. Morrissey Hospitality helped to shape the concept, layout, and operational design so the restored 19th-century estate could run efficiently and deliver an elevated guest experience across its multi-level, compact footprint.
Preserving the Past While Planning for Peak Service
Uphoff Ventures set out to transform Dawn Manor into a destination restaurant with two full kitchens, five themed dining rooms, multiple bar concepts and a speakeasy — all within a compact, multi-level structure that preserved the property’s historic character. The scope was ambitious, and the operational demands were high.
The project required integrating original architectural elements while meeting modern hospitality standards, maximizing seating without compromising comfort, and designing efficient kitchen, bar, and service flow across three floors and a seasonal outdoor patio. Controlling labor, food and beverage costs in such a complex environment added another layer of complexity.
The team needed a Design & Build partner who could turn a historically inspired concept into a smooth, scalable operation from Day One.
A Strategic Approach to Multi-Level Service
Morrissey Hospitality partnered with Uphoff Ventures and the project design team early to align concept, architecture, and operations. The goal was simple, but not easy: to ensure the restored estate could function as a modern, high-volume restaurant without losing its historical character.
The Morrissey team guided experience design across each floor and every room helped shape a dual-kitchen model that supported multi-level service, and planned bar layouts, expo stations, and server pathways to reduce steps and create flow. Delivery routes, storage zones, and prep areas were organized to streamline movement through a challenging vertical footprint, while dish and sanitation systems were designed to keep clean and dirty paths separate and efficient.
From layouts and furniture selections to circulation, service stations, and bar design, Morrissey Hospitality’s Design & Build expertise helped to create a cohesive, flexible, and timeless concept that operates with the precision of a purpose-built restaurant.
Strong Systems, Smooth Service, Elevated Experiences
With Morrissey’s Design & Build leadership, Dawn Manor opened in 2025 as a fully realized dining destination with two coordinated kitchens, multiple bars, and 220 seats across its multi-level footprint.
The impact is clear:
- Efficient use of every square foot: Each level and every room served a defined operational purpose, allowing the property to retain its historic character while functioning as a high-volume, reservation-driven restaurant.
- Stronger operational flow: Mirrored cooklines, dual expo stations, and level-specific service points reduce steps, limit cross-traffic and improve ticket times, supporting smooth, efficient service even during peak periods.
- Improved cost control and sustainability: Centralized prep, strategic storage, energy-efficient equipment and well-planned dish systems help manage labor, food cost, and waste while supporting long-term sustainability practices.
- Elevated guest experiences: Guests enjoy a seamless, story-rich experience across Dawn Manor’s themed rooms and Prohibition-era speakeasy, supported by back-of-house systems designed to deliver consistency, quality, and meaningful hospitality at scale.
By aligning design, construction, and operations from the outset, Morrissey Hospitality helped to transform Dawn Manor into a distinctive, efficient, and profitable restaurant that blends history and hospitality with passion and purpose.
Services Provided
Concept Development
Design & Build Consulting Services
- Space planning and layout optimization
- Kitchen and bar design support
- Operational workflow design
- Kitchen equipment specification and placement
- Sustainability and labor efficiency planning
- Cross-functional coordination (architecture, interiors, signage)