Disciplined, strategic approach to delivering revenue
Through the design and implementation of an annual strategic sales plan, Morrissey Hospitality Companies supports the brand mission and delivers revenue. We foster trust and promote loyalty with guests through our relationships within markets, businesses and organizations.
At the corporate level, an umbrella sales program provides direction and support using the latest technologies. From there, unit-by-unit, customized sales programs are developed to take advantage of the uniqueness of each brand. Our Morrissey Hospitality Companies team defines the need, develops the offer, delivers the message affordably to a target audience and tracks the results. This approach to sales enables our properties to consistently deliver a profitable bottom.